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    Course Title

    Course Description:
    This course is designed to meet the needs of students interested in designing and merchandising fashions. Curriculum includes the elements of design, apparel styles, fashion illustration, wardrobe planning and purchasing, identifying and dressing different body types, fashion advertising, display, merchandising and sales of fashion items. Careers in the fashion industry will be explored. Students will also be involved in the planning, preparation, and operation of a fashion show.
    Enduring Understandings:
    Clothing can provide protection, adornment, identification and self-expression. 
    Fashion continually changes. 
    The majority of people follow, rather than lead, in fashion because they are insecure and uncertain about their own tastes. 
    A style is a particular shape, or type of garment that always has the same characteristics. 
    A design is a unique version of a style that uses different fabrics, colors, trims, and combinations of ideas. 
    Fabrics are important to the esthetics and function of garments. 
    A classic, such as a white shirt or a "little black dress" is always in fashion. 
    Clothing can be used to create an illusion of a body's silhouette. 
    The color of clothing can affect the way one looks and feels. 
    In a free-market system, people freely choose what to buy in the marketplace. 
    Supply and demand determine price. 
    Profit is the difference between sales and expenses. 
    Competition is the rivalry between two or more independent businesses to gain as much of the total market sales, or customer acceptance, as possible.
    Visual Merchandising is the physical presentation of goods in the most attractive and understandable ways in order to increase sales. 
    There are many different types of retail outlets. 
    There are many types of pricing strategies. 
    Advertising and promotion are used to increase sales. 
    Fashion shows can promote a fashion program or a line of clothing. 
    Consumers have rights and responsibilities. 

    Essential Questions:
    What/who can influence what one wears?
    How is fashion movement achieved?
    What is the fashion cycle?
    What are the Elements of Design?
    What are the Principles of Design?
    What are the seven body silhouettes?
    How can one use clothing to create an illusion of a different body type?
    What are color schemes?
    Where do fibers come from
    How is fabric made?
    How are textiles dyed?
    How is fashion movement good for the economy?
    What are different types of sales strategies?
    What are different types of retail stores?
    How are retail stores laid out?
    How are goods and services advertised?
    How is fashion merchandised?
    What is visual merchandising?
    What is fashion promotion?
    What are the different types of fashion shows? 
    Course Academic Vocabulary:
    Fashion, Apparel, Designs, Style, Classic, Fad , Trend, Flop, Obsolete, Fashion cycle, Fashion movement, Trickle-up, Trickle-down, Merchandise acceptance curve
    Fashion laggers, Taste, Dress code, Avant-garde, Fashion Illustration, Croquis, Silhouette, Balance, Proportion, Emphasis, Rhythm, Color, Shape, Line, Texture,  Harmony, Color wheel, Color schemes, Complimentary, Split complimentary, Triad, Analogous, Neutral, Accented neutral, Monochromatic, Warm colors
    Cool colors, Intensity, Tint, Shade , Textiles, Natural fibers, Synthetic fibers, Yarn, Fiber, Protein, Cellulose, Fabric, Weaving, Knitting, Felting, Bonding, Greige goods, Decorative finishes, Functional finishes, Textile innovations, Microfibers, Spinneret, Staple yarn, Filament yarn, Novelty yarn, Two-ply yarn, Boucle
    Textile dying, Body types, Hour glass, Tubular, Rectangle, Triangle (pear), Inverted triangle, Diamond, Rounded, Golden ratio, Store layouts, Grid, Maze, Selling areas, Sales support areas, Fixtures, Capacity, Feature, Visual merchandising, Décor, Merchandising Presentation, Promotion, Fashion shows, Production
    Special Event, Goods, Services , Competition, Profit, Sales, Sales strategies,Clearance  sale, Pre-season sale, Promotional sale, Prestige pricing, Value pricing
    Retail stores, Department, Chain, Discount, Specialty, Warehouse, Advertising strategies, Testimonial, Sensuality, Causes, Reasons Why, Comparison 
    Course Units / Topics of Study:
    Your Clothes
    Why People Wear Clothes
    What Your Clothes Say About You
    First Impressions
    The Way You Look
    Understanding Fashion
    Fashion Terms
    Fashion Cycles
    Influences on Fashion
    Fashion Trends Today
    The Evolution of Textiles and Apparel
    The History of Textiles and Apparel
    The Textile and Apparel Industry Today
    Factors Influencing the Apparel Industry
    Fiber to Yarn to Fabric to Apparel
    Natural Fibers
    Synthetic Fibers
    Apparel Production
    Retail Outlets
    Types of Stores
    Non-store Shopping
    Shopping Strategies
    Buying Merchandise
    Visually Displaying Merchandise
    Selling Merchandise
    Fashion Promotion
    Promotion Planning, Expenses, Ethics
    Public Relations
    The Fashion Press   
    Consumer Rights and Responsibilities
    Labels and Hangtags
    Federal Legislation
    Consumer Rights
    Consumer Responsibilities
    Color Terms
    The Color Wheel
    Color Schemes
    Choosing One’s Best Colors
    Color and Its Meaning
    Elements of Design
    Principles of Design
    Silhouette and Shape
    Design a Clothing Line
    Fashion Illustration
    Drawing the Fashion Figure
    Drawing Garments
    Fashion Show
    Fashion Illustration
    Color Wheel
    Textile Design
    Business Card
    Design A Line