Fashion Design & Merchandising
Instructor: Mrs. Carla Darlington
Office Phone: (847) 842-6531
Office Period: 3rd hour 9:15 – 10:00 a.m.)
Lectures, individual and group projects, guest speakers, videos, field trips
I. Your Clothes
a. Why People Wear Clothes
b. What Your Clothes Say About You
c. First Impressions
d. The Way You Look
II. Understanding Fashion
a. Fashion Terms
b. Fashion Cycles
c. Influences on Fashion
d. Fashion Trends Today
III. The Evolution of Textiles and Apparel
a. The History of Textiles and Apparel
b. The Textile and Apparel Industry Today
c. Factors Influencing the Apparel Industry
IV. Fiber to Yarn to Fabric to Apparel
a. Natural Fibers
b. Synthetic Fibers
e. Apparel Production
V. Retail Outlets
a. Types of Stores
b. Non-store Shopping
c. Shopping Strategies
a. Buying Merchandise
b. Visually Displaying Merchandise
c. Selling Merchandise
VII. Fashion Promotion
a. Promotion Planning, Expenses, Ethics
c. Public Relations
d. The Fashion Press
VIII. Consumer Rights and Responsibilities
a. Labels and Hangtags
b. Federal Legislation
c. Consumer Rights
d. Consumer Responsibilities
a. Color Terms
b. The Color Wheel
c. Color Schemes
d. Choosing One’s Best Colors
e. Color and Its Meaning
a. Elements of Design
b. Principles of Design
c. Silhouette and Shape
e. Design a Clothing Line
XI. Fashion Illustration
a. Drawing the Fashion Figure
b. Drawing Garments
XII. Fashion Show
Grade Components Grading Scale
Projects 50% 90% - 100% A
Tests 20% 80% - 89% B
In-class assignments 10% 70% - 79% C
Final 20% 60% - 69% D
59% or lower F
· Each assignment will have a maximum point value.
· Quality work, completed and turned in on time, is always expected.
· Please see me about making up an assignment if you are absent.
· If you need help at any time, see me for assistance.
· Grades are available on-line.
· I will give you weekly grade reports.
· A progress report will be sent home for any grades below a “C” (70%).
· You may also ask me for a grade update at any time.
*Please contact me with any concerns. I’m available before or after school, during 3rd period, or at any time by e-mail or phone message.
Design & Merchandising
Unit I: Your Clothes
Why do people wear clothes?
Why do people make various clothing choices?
What do your clothes say about you?
What is my body type?
How can I use clothing to maximize my silhouette or to create an illusion?
Unit II: Understanding Fashion
What influences fashion?
How can economics and politics affect fashion?
What is fashion movement?
What is the Fashion Merchandise Acceptance Curve?
What are the roles of fashion leaders, followers and laggers in fashion movement?
What factors can slow down or speed up fashion movement? What are the theories of fashion movement?
What are the stages and time spans of fashion cycles?
Why is fashion change important?
What are current fashion trends?
What is fashion obsolescence?
Unit III: Fibers to Yarn to Fabric to Apparel
What are natural and synthetic fibers made from?
How are fibers made into fabrics?
What are the characteristics of natural and synthetic fabrics?
What are the characteristics of a woven and knit fabric?
What factors should I consider when choosing fabrics?
How do I care for fabrics?
Unit IV: Retail Outlets
Where can clothing be acquired?
What are the different types of retail stores?
How is clothing priced?
What are the different types of sales strategies?
Unit V: Merchandising
What is fashion merchandising?
How is fashion merchandise purchased for retail outlets?
What is visual merchandising?
How is merchandise displayed?
Unit VI: Fashion Promotion
What is fashion promotion?
What is advertising?
What are different forms of promotion and advertising?
How is the press involved with fashion promotion and advertising?
What is Public Relations?
Unit VII: Fashion Shows
What is a fashion show?
How are fashion shows planned and produced?
Unit VIII: Consumer Rights and Responsibilities
What are one's rights and responsibilities as a consumer?
What federal legislation protects consumers?
What information is on labels and hangtags?
Unit IX: Design
What are the Elements of Design?
What are the Principles of Design?
What are silhouette and shape?
What are the different styles of garments?
How do I design a line of clothing?
Unit X: Color
What is a color wheel?
What are primary and secondary colors?
How do I paint the color wheel using the primary colors?
What are tints and shades?
What are the effects of colors on body appearance?
What are color schemes?
How do I choose colors that look best on me?
Unit XI: Fashion Illustration
What are the proportions of a fashion figure?
How do I draw a fashion figure?
What is a croquis?
How do I draw fashion garments and accessories?
Unit XII: Careers in the Fashion Industry
What are the careers in the fashion industry?
What education does one need for a career in the fashion industry?
How does one get a job in the fashion industry?